You’re so masterful that your sales calls deliver the truth bomb they need in the first 3 minutes.
You can see it land. Something shifts in their face. They get it.
And then you keep going.
And you sail right past the point where they were already sold.
You explain more, you add context, you give them the framework and the backstory and three more examples.
And somewhere in there they get overwhelmed, and then they friend zone you.
“This has been so helpful, I’ll have a think about it.”
The reason you don’t see where you lost the sale, isn’t because you didn’t perform the script well enough.
When they don’t value you, it’s because they’re showing you the mirror.
It’s because you’re not owning your value.
You’re not seeing yourself
And you’re not owning your value because you’re so experienced you’ve forgotten what it was like to not have this skill or this perspective.
Here’s what you need to know.
1. What’s easy to you is revolutionary to them
What feels easy to you, so obviously 101, basic beginner stuff, is revolutionary to the other person.
It’s an idea or a standard that never even entered their mind as possible.
It’s like when you’re late, rushing around looking for your phone, and then you realise you’re already on it.
That’s what unconscious competence does. When you’ve been doing this long enough, the thing that makes your work so powerful becomes invisible to you. You stop seeing it as special because it’s just how you think now. So you keep reaching for something more impressive to give them, when the thing they needed was already in the first 3 minutes.
I had a client say to me this week, “Huh? That thing. But that’ things so simple. Surely I can give them more value than THAT”
And then “Oooohhh, now I see what you’re saying – I’ve forgotten how much I know and how inherently I do it.”
This is a woman with 20 years in business, frameworks and tools she’s built from the ground up, and a community of women she’s carried through some huge things.
And she still wondered whether her work was actually any different to anyone else’s.
2. There’s an invisible rule that lies underneath it
The patterns that built your first level of success are now blinding you to your next.
Discounting your value has been part of your success method up until now.
Never letting your value truly land, meant you got amnesia about your achievements, so you could always chase the next dopamine high of the next thing.
You’re addicted to problem solving and finding the next edge. So you forget the problems you solved years ago, the ones that have so much juiciness in them for the person in front of you.
Then on a call, you rush to get to the part that you find exciting, without midwifing them through this moment.
And if you’re running a rule like success = hard work and sacrifice, you dismiss it.
Surely it can’t be this simple. You couldn’t possibly have just blown their mind and got the sale in the first 3 minutes.
But yes, you did.
This isn’t a communication skill you need to learn. It’s usually a rule you’ve internalised about the way success has to look.
Things like success = hard work and sacrifice. Or success = me carrying everyone to the finish line.
Maybe you picked it up at highschool, or childhood, or maybe it was never yours, maybe it was a rule your parents modelled to you but never even spoke about.
These rules probably helped build your first level of success. But at this level, they have you working harder on a call than you need to, because some part of you doesn’t believe you’ve earned the sale unless you’ve given everything.
3. Your next level lies on the other side of The Over Achievers’ Kryptonite.
It reminds me of coaching kipping chest to bar pull-ups years ago in Crossfit.
People think they need to jump higher, pull harder, do more reps.
But usually they’re just pulling at the hardest angle – which looks like the closest point. when your face is right at the top of the movement.
But the real leverage happens at the start of the swing at the bottom of the movement.
When you pop your hips, and thrust your chest out, suddenly it’s so much easier.
The compounding momentum makes the chest contact onto the bar just happen by itself.
Owning your value is often like that. It’s on the other side of trying less.
Even though every cell in your body is crying out in alarm right now at the thought of it. (Go on admit it)
It’s the only challenge you’ve never conquered. Trying less. Resting in the knowledge that what you’ve done and achieved is actually enough.
This is the process I take my clients through
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You tell me what your version of success looks like.
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I find the energetic interference that’s making you sail past the sale.
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From there, I discover the rule you’ve internalised as just the way success has to look.
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We find what emotions you’re holding around this rule and where in your body you’re storing it, and what you (or your subconscious) fear might happen if you dropped the pattern.
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We find the first origin and shift it somatically so there’s no emotional charge left. It’s neutralised. Then your head, heart and gut are connected, all your brilliance comes online, and you have access to a higher level of intelligence. From here the answer drops in
What becomes available
From there you can finally see yourself. You can own that part of your brilliance and stop discounting your genius.
You can sit with other people’s discomfort without rushing in to fix it with the answer. You can hold them in that tension.
And you make the sale. Easily. Effortlessly.
Maybe even at 5x the price you were selling at, because a bigger opportunity becomes available.
All because you weren’t so quick to discount yourself.
It’s bigger than just the way you sell.
The sale you should have closed, but missed is just where it shows up first. The same rule that has you discounting yourself on a call is sitting between you and everything else you want.
That’s what Desire Magnet is for.
I have just 3 spots left for my Desire Magnet mapping process. It’s usually $1,000 USD as a Breakthrough session with me, and you can grab it for just $333.
If you’re ready to have all your brilliance come back online, make what you want feel easier to have, and experience who you are on the other side of that, check it out HERE
