The Coercive Control of Modern Business

I feel like I’m waking up from a spell.

7 years after my babies were born.

7 months of deep diving and putting all my work into one coherent system.

I’ve seen how deeply I’ve been gaslit by the conventional sales paradigm.

I’ve participated in over 6,000 sales calls over the last 20 years.

I’ve been behind the scenes of big name players making 300k+ a month.

And I’ve seen the systemic toxicity that they played out in their life as the cost for living at that level of misalignment.

Relationship dysfunction

Alcoholism

Tumours

Divorces

Suicidal ideation

Emotional abandonment of their children

And yet they were the ones I was looking to for answers.

They were still the ones teaching “sell this way” “market that way”.

And I had a very simple explanation for why they must know better.

They were making more money than me.

Therefore, they must know something about life I didn’t.

Spoiler alert: They fucken didn’t.

Some people are so poor, all they have is money.

But I still internalised their ways

Because the naive part of me thought I could tak the method without taking on the cost.

That I could replicate what they were doing WITHOUT getting sick, because “I had ethics”

So surely I can replicate the results without ending up with the same consequences.

But the thing is… my body knew better.

I was an elite athlete for 15+ years.

Personal Trainer for 10

I had pushed my body to limits and found the edges very few actually find.

I was initiated by old school selling before there was social media.

Door knocking. Flyer drops. Canvassing outside of woolies.

I’ve had years of lived experience building bricks and mortar business

Multiple awards for business development

My face on magazine covers.

And that was BEFORE I learnt all the transformational healing modalities I now have under my belt.

What I know for sure is this: You cannot escape the effects of being out of integrity.

You can get away with it for a while.

You can make the money.

You can hit the numbers.

You can build the thing.

The splinters that form in the structural foundation of what you do, have chasms of consequences the further along you go unchecked.

And I think that’s part of the rupture we’re seeing now.

The market has evolved past the advice of the cowboy internet marketing practisers.

People are becoming more sophisticated.

And it feels to me like we’re collectively waking up from a coercive relationship with business that we were told was simply “how it’s done.”

and it’s only from out here, on the other side of the spell, that I can look back at it and think, my god, that’s barbaric.

But at the time it was just the way things have always been “done’.

– Manufacture pain to make people feel inadequate

– Create artificial scarcity so that people have a reason to buy

– Keep your prices hidden so you don’t leave money on the table

– Push for a rushed decision

– Scale for more, and bigger, and don’t ever stop striving.

They actually ALL become IRRELEVANT when you ACTUALLY have something really prized, powerful that genuinely helps people.

Yes, you need to learn the skills, to demonstrate the value of what that transformation does.

But not at the expense of the overall cohesiveness of your business.

Because when you actually have something prized, powerful and genuinely useful…

you don’t need to manufacture a problem that isn’t there.

You don’t need to manipulate someone into wanting something they don’t want.

You don’t need to hide the price so you can extract the maximum amount of money from them.

You need to be able to clearly show them what the thing does, who it’s for, what it costs, and let them decide.

For those of us who are highly skilled, deeply empathetic and genuinely value integrity, I think that’s why so much conventional marketing can feel slightly…

off.

It’s like pouring fresh mountain-gathered water through rusty pipes and then wondering why it tastes strange.

And then I realised I’d been doing a version of the same thing to myself.

For months, I’ve been using different AI agents trying to stop them from flattening what I was actually trying to say.

Trying to turn my work into something cleaner.

Simpler. More optimised. More “15-minute VSL.”

More immediately consumable.

And one day I just went:

Fuck this shit. There’s a reason I hate small talk.

The shit I have to say doesn’t fit in a formula.

So. I’m going to stop being a hypocrite, doing what I tell my clients to stop doing. And here’ we go

I’m going to stop trying so hard.

Because if you’re teaching people how to stop creating success through force …

while trying to force my own work into a marketing format that wasn’t big enough to hold it.

You’re out of integrity with yourself bish!

So, I just did for me, what I do for my clients.

I got myself in my centre. and just said what I fucking knew needed saying.

Rather than being worried about the 10 second attention span of cold traffic.

Okay Bless you and BYE FELICIA!

What if I just created for the peeps I LOVE spending time with.

What if I stopped trying to manufacture the response and simply gave them enough of the real thing to decide for themselves?

I just threw it all down and i thought. Let me just record what the fuck i want to record. And say what I want to say.

I can tell you. I thought it was about 20 minutes. 😂😂

There was expletives, there was laughing, there was teaching, some gossiping, mainly it was just me rambling being in my absolute element.

There was a spontaneous healing even in the “sales training”

I shared stuff that I was embarassed about, that I couldn’t believe I actually went through.

Things you’re not really meant to confess when you’re the person who’s supposed to have all your shit together.

But also shared what happened on the other side.

The triumphs and the challenges that lay behind the incredible revenue stories.

78 minutes later I had something I was really proud of.

Because something I’ve always struggled with is a format that makes me lead with the result of the money.

My clients do BOTH. They have huge internal shifts AND they make a shit tonne of money doing what they love.

But most marketing paradigms make me strip that apart until it sounds like an either/or.

Either I’m helping successful CEOs who have sacrificed their health become more present.

Or I’m helping entrepreneurs get better at sales.

Either I’m talking about nervous systems and embodiment.

Or I’m talking about revenue.

Either I’m helping someone feel more alive.

Or I’m helping them make more money.

And that’s exactly the problem.

I help people do both. WITHOUT being their sales coach, funnel creator, or health practitioner.

Because I wasn’t so rushed in trying to say ‘ my clients create crazy results – including sometimes huge influxes of cash

She made this much.

He grew by this much.

They went from here to here.

When the money they made is actually the least important part of their story.

It’s the lovely, commercially viable part but it’s not THE thing that made them buy in the first part.

For years I’m been fighting this pull – living in a world where the gurus are telling you that the WAY they created their results wasn’t important.

That the INTERNAL shift isn’t really the result.

That it’s just a nice add on part of the story that is mostly irrelevant.

And maybe even just a litle bit “woo”

But that’s bullshit.

And I think it’s one of the most emotionally unintelligent things you can do: call emotional intelligence irrelevant.

All it does is tell me you need more “woo”, not less.

I believe the QUALITY of the journey is even MORE important to my ideal clients than the quantity of the money that they make.

In my work it’s the version of themselves WHO they got to be FIRST that they love the most.

And how the money, visibility, and opportunities just showed up as a by-product of them in their absolute element.

That’s not me saying the money doesn’t matter. Of course it fucking matters.

It’s that I’m not willing to pretend it’s the only result that counts.

And I’m not willing to pretend the internal transformation is somehow less real because you can’t put a dollar figure on it.

My clients don’t have to choose.

And neither does the story I tell about their transformation.

That’s what all the highly optimised 15-minute things never gave me enough room to say.

So instead I created a training that took my dream client through a journey and it even brought me to tears at the end.

Like. what.

I broke all the fucking rules.

But I came back to what mattered the most.

And it’s the thing I’m most excited to share.

And that’s why it will be the most effective thing I’ve ever done.

Because it’s the thing I know I won’t fall out of love with.